About Us
About Us
Who we are:
“We are a luxury jewelry brand rooted in the rich culture of Saudi Arabia. Our creations inspire women to shine and express their authentic essence with elegance and confidence. Crafted with exceptional craftsmanship and innovative artistry, using 18k gold, precious & semi-precious stones, our valuable, precious pieces elevate everyday life and special occasions. We connect every woman to her heritage while making her feel truly unique.”
Vision:
"To elevate luxury jewelry by harmonizing the timeless beauty of Saudi culture with contemporary design, becoming the most desirable Saudi jewelry brand, renowned for exceptional craftsmanship and unique artistry.
Mission:
"To design and craft exceptional jewelry that beautifully merges the rich culture of Saudi Arabia with modern elegance, inspiring women to shine and express their unique essence through our timeless pieces. Our creations enhance both everyday life and special occasions, giving every woman the opportunity to express her authentic style with grace and confidence.“
Designer Story
In the heart of Riyadh, the capital of Saudi Arabia, SQ is a fine jewelry brand founded by Saudi designer Shahad AlQabbaa.
Shahad’s journey began at an early age when her love for art and elegance led her to become a makeup artist. This allowed her to inspire women, helping them feel confident and radiant. For Shahad, makeup was not just about enhancing outer elegance but about showcasing the inherent grace and power of women.
As her ambitions grew, Shahad transitioned to the public sector, contributing to Saudi Arabia's Vision 2030 and playing a role in the country’s giga projects. This new chapter in her life expanded her horizons, giving her the opportunity to work with people from all over the world. Her travels and exposure to diverse cultures deepened her connection to Saudi Arabia and its legacy, inspiring her to express the country’s beauty to the world through jewelry designs that embodie Saudi artistry, elegance, and culture.
Shahad's vision is simple yet powerful: to represent the elegant modern Saudi woman who embodies values such as pride, generosity, and a deep appreciation for elegance. Her designs reflect these qualities, blending luxury, sophistication, and a strong sense of identity. Each piece is thoughtfully crafted to resonate with women who are proud of their roots while embracing the world with open arms.
From Riyadh, for Riyadh, and to the world, Shahad’s brand celebrates the fusion of traditional craftsmanship and modern design. With every piece, Shahad invites women to wear their story, express their elegance, and transform every moment into a cherished memory.
Brand Identitiy Inspiration
The logo seamlessly intertwines the letters S and Q, with the S gracefully representing the initial of Shahad AlQabbaa. The S curves with elegance, while the Q stands bold, epitomizing quality. This refined design encapsulates Shahad’s creative vision and unwavering dedication to excellence. Brand color palette inspired by Sadu, a traditional Saudi cultural pattern, the colors infuse the logo with an exquisite touch of heritage and sophistication. As a distinguished Saudi designer, Shahad draws profound inspiration from her roots, imbuing her creations with the rich cultural heritage of Saudi Arabia.
BRAND VALUES
Pride in Saudi Culture
We honor Saudi Arabia’s rich culture, incorporating cultural elements andsymbolism into modern designs that reflect our identity, creating jewelry thatconnects women to their roots.
Luxury & Exclusivity
We create luxurious, one-of-a-kind jewelry that offers a sense of exclusivity and timeless elegance, making every piece a rare and precious treasure.
Confidence
Our designs inspire women to express their authentic selves, boosting confidence and inspiring them to shine in every aspect of their lives—whether in daily wear or on special occasions.
Authenticity
We value authenticity in every aspect of our work, from the design process to the experience we offer our customers, ensuring that each piece reflects the true essence of those who wear it.
Creativity & Craftsmanship
We blend innovative creativity with exceptional craftsmanship, ensuring each piece is a unique work of art, meticulously crafted with attention to detail.
Sophistication & Elegance
We believe in the power of elegance, ensuring that each piece radiates sophistication and grace, inspiring women to express their authentic essence with confidence.
